Online Disruption: Capitalize on the Stupid.
I was going through my RSS feeds and saw what was likely an old article on how Conde Nast was closing Gourmet magazine after nearly 70 years. It struck me that there is opportunity to locate, buy and resuscitate old media brands and use them for your own good. Here is what I would do:
1. Go through the catalog of old magazines.
2. Find the brands that you feel may still resonate with people.
3. Somehow, either through partnerships or outright purchases acquire those brands.
4. Develop content around those original brands on the cheap.
5. Rinse repeat.
This is a huge opportunity for the blog networks of the world to show the old guard how it's done and what sorts of value the magazine publishers of the world are sitting on.
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