Don’t forget about the actually WORK


"If someone says “I want to be more strategic” – that says that I don’t want to do anymore work. It means I’ve found that I don’t do work and want to just have big ideas."

– I love this quote.  I think the key for people who think strategically is that you ask yourself can you actually do this work, have you actually do the work?  Don't ask people to do things you wouldn't do yourself or know how to do.

Found the quote in this great post on Selling Content Strategy from the Barbarian Group Blog summing up a presentation by Karen McGrane

Originally appeared from

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