The Top 50 Posts from KISSmetrics of 2011

via The KISSmetrics Marketing Blog by Kristi Hines on 12/26/11

It’s almost time to ring in the New Year, but before we do, we want to take a moment to shine light on the amazing content published here on the KISSmetrics blog in 2011. This way, you can catch up on the great information you might have missed throughout the year so you can start off 2012 with a knowledgeable bang! This sampling of our top content includes posts on analytics, conversions, social media, SEO, website design, and much more!

Analytics & Metrics

Business & Ecommerce




Online Marketing

  • The 2011 B2B Marketing Guide – This survey assessed how these marketers planned to spend their marketing budget, the challenges they faced, how they analyzed ROI and the overall effectiveness of marketing programs.
  • 7 Creative Ways to Get Customer Testimonials – Let’s look at some of the sites you can collect reviews upon, as well as how to encourage reviews from your customers and how to gather them from all around the web.
  • The Ultimate Online Marketing Recipe – We’ve crafted the ultimate online marketing recipe. One that’s easy to follow and breaks everything down into steps. We’ve linked more information about most steps throughout the article so you can easily access more in-depth information if you need it.
  • The Viral Marketing Cheat Sheet – Crafting a successful viral marketing campaign is more difficult than it looks. It requires careful planning and research. Use this cheat sheet to get started.
  • The Beginner’s Guide To Content Marketing – This article provides a complete introduction to content marketing by discussing the fatal flaws of traditional advertising, advantages of content marketing, and best practices.

Online Testing

  • A Beginner’s Guide to A/B Testing: Email Campaigns That Convert – It’s vital to run A/B tests when trying out new techniques or formats for your email campaigns. Improving conversion rates here can make a bigger difference in your bottom line than many other marketing efforts, especially those of similar cost.
  • Online Testing Essentials – A brief guide that outlines what things are good to regularly test and optimize—including PPC, media buys, landing pages, and email campaigns.

Search Engine Marketing & Optimization

  • 79 Link Building Resources – 2011 Edition – This post includes 79 link building resources that are current, or currently updating for 2011. Because the stuff from 2010 just won’t do!
  • SEO for CEOs – Use the tools and template herein to delegate the important tasks to your team. Empower each team member to project manage their assigned chunk of the SEO effort.
  • Search Engine Marketing vs. Social Media Marketing: The Showdown – When it comes to driving traffic to your website, there are a variety of ways to get visitors. The primary two that individuals and businesses almost always have a struggle with investing their time and money into are search and social. Sometimes the issue is convincing people why these are a necessity for a thriving business.

Social Media


  • 4 Ways to Increase Your Traffic With StumbleUpon – StumbleUpon is one of the best traffic generators among the top seven social media sites, referring more than other social bookmarking and voting sites such as Digg and Reddit according to Statcounter. So how can you capitalize on this great network and start getting traffic?
  • How to Increase Traffic with Social A/B Testing – Social optimization is not as foreign a concept as it may seem on the surface, it just has to be treated like something many of us have already done: landing page optimization and conversion rate optimization.
  • How to Find Out Which Online Marketing Strategy Drives the Best Traffic – Learn how to create segments for different groups of referral traffic – traffic from social media, article marketing, link building, directories, local search, guest posts, and so on. Then see everything including demographics, conversions, and top content for each group of referral traffic and compare them against each other to know which ones are the best.


  • Twitter Marketing Guide – The following is a guide to help you setup your Twitter profile and implement a successful Twitter marketing strategy. It gives suggestions and tips for those who are new to Twitter or are just looking for some new ideas.
  • 5 Tips To Make Your Startup’s Twitter Account Stand Out – A vital point was to grow an engaged Twitter account to increase our distribution. Along the way I have tried many different techniques and I believe the following 5 tips were most important to make things work for us./li>
  • 10 Twitter Tools Used by Social Media Experts – With so many Twitter tools out there, it’s hard to know which ones to trust with your Twitter account management. Here are ten Twitter applications and tools used by some of the top Twitterers.
  • 10 Great Twitter Tools To Transform Your Tweeting Experience – Top 10 tools to help you transform your Twitter experience into something a lot more efficient and powerful:
  • The Hidden Guide to Using Twitter Effectively – In this post, we are going to unearth some commonly unanswered questions in standard Twitter how to posts when it comes to getting the most out of your Twitter experience.

Web Design

  • True Colors – Breakdown of Color Preferences by Gender – While there are no concrete rules about what colors are exclusively feminine or masculine, there have been studies conducted over the past seven decades that draw some generalizations. Let’s take a look at what they say about color and gender.
  • The Evolution of Web Design – This infographic is a peek at the evolutionary tale of web design, which is ironically still in its infant stages. You might find yourself asking, “Where will web design be in the next 20 years?”
  • Why You Should Build A Sitemap Before Designing Your Site – Sure, designers might create wireframes and mockups to plan out the site before they get started, but what about non-designers? How do you get the structure of the site figured out before you turn everything over to your designer?
  • What Makes Someone Leave A Website – It’s important to design your site so that user frustration is kept to a minimum, thereby maximizing customer retention. Below are some examples of what not to do when designing your website.
  • The Anatomy of an Effective Homepage – We’ve identified certain qualities that compose an effective homepage. We recommend you spend a few minutes with this infographic to see if your homepage’s current state is effective.
  • The Art of Color Coordination – In this infographic, we will briefly discuss color coordination and how you can use this to your advantage when designing your site.

Are there any of your favorite posts from KISSmetrics that didn’t make the list? Please share them here, and Happy New Year!

About the Author: Kristi Hines is a freelance writer, blogger, and social media enthusiast. Her blog Kikolani focuses on blog marketing, including social networking strategies and blogging tips.

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By Laurent Courtines

I'm here and I am ready to go. Been doing my homework and I have things to say.

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