"The idea that journalists should be impartial in reporting news is a relatively recent one. “A lot of newspaper people treat it as one true religion, when it’s an artefact of a certain set of economic and historical circumstances,” says Joshua Benton of the Nieman Journalism Lab. America’s Founding Fathers nurtured a vibrant, fiercely partisan press with no licensing of newspapers or policing of content. During the 19th century newspapers gradually adopted a more objective stance, for several reasons. By appealing to a wider audience, they were able to increase their circulation and hence their advertising revenue. Consolidation, and the emergence of local newspaper monopolies, also promoted impartiality. “When you are the only paper in town, you can’t risk pissing off liberals by being too conservative, or vice versa,” says Mr Benton."
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