theatlantic-uncovering-the-first-fascinating

theatlantic:

Uncovering the First, Fascinating Rulebook for Subway Sign Design

The 180-page binder, the key to the system’s iconic design choices, outlines a meticulous vision of signage intended not merely to look good — though it does — but to simplify navigation of the subterranean labyrinth. In its attention to passenger behavior, the manual goes above and beyond what most of us would term graphic design.

“The subway rider should be given only information at the point of decision,” proclaimed the designers. “Never before. Never after.”

Read more. [Images: NYCTA]

Amazing. Shared it earlier. Still happy about it.

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